Raquel Simpson
Role: Social Media Marketing Manager, National Links Trust
“The importance of creatives in this society is to continue to push the boundaries, no matter what. Even if something doesn't necessarily align with the company's voice, I think it's still important to capture that content because you just never know. You never know when y'all might be on a team's meeting and circle back and be like, wait a minute, that's a good idea. It's important to not get too consumed in your work where you're not creating with your voice in mind. ”
NUFRIEND
Raquel Simpson was born in Naperville, Illinois, and moved to the South Side of Chicago at a young age. Her father's passion for golf inspired her to pick up the sport at nine years old, and her natural talent soon became evident. Raquel attended Walter Payton College Prep, a prestigious high school where she not only excelled academically but also won numerous golf championships. Her skills on the golf course earned her a scholarship to Howard University, where she majored in Political Science and minored in Journalism. Raquel discovered a new passion for media and content creation during her time at Howard, transforming the Howard University Bison golf team's social media presence and gaining recognition from NBA star Steph Curry. Her internships, including a role as a social media manager for Callaway Golf, furthered her expertise in the field. Currently, Raquel serves as the Social Media and Content Manager at National Links Trust, a nonprofit dedicated to making municipal golf accessible and affordable. Through her journey from a young golfer to a media professional, Raquel has continuously demonstrated her dedication and ability to thrive in multiple disciplines.
INDUSTRY
The golf media industry is a multifaceted field that encompasses traditional broadcasting, digital content, social media, and live streaming. As the sport seeks to attract a younger and more diverse audience, golf media professionals play a crucial role in shaping its perception and consumption. Platforms like Instagram, YouTube, and Twitter have become essential for engaging with fans, highlighting tournaments, players' lifestyles, and behind-the-scenes content that brings a fresh perspective to the sport. Companies such as Callaway, Titleist, PGA Tour, and emerging digital golf networks are constantly innovating to provide captivating content. This content not only covers golf tournaments and events but also delves into players' stories and their journeys. With advancements in technologies like VR and AR and the growing importance of personalized content, the golf media landscape offers numerous opportunities for creatives. Those passionate about combining their love for golf with cutting-edge media skills will find roles in creating engaging social media campaigns, producing visually stunning video content, and managing comprehensive digital strategies. Golf media professionals are pivotal in making the sport more accessible and exciting for a global audience.
Raquel,
Welcome to the Industry.
Welcome to NUFRIENDS.
