Bronson Pe’a
Role: Guest Behavior Analyst, Target Corp.
“Getting in front of people, creating those connections gives you a true competitive advantage. Just keep showing face, show up every day, put your best foot forward and it'll pay off.”
NUFRIEND
Bronson Pe'a grew up in sunny San Diego, California, before moving to Seattle during his sophomore year of high school. Football was more than just a sport for Bronson; it became the driving force that led him to pursue higher education. His athletic skills earned him a place at Bethel University, where he pursued a major in Marketing and Human Resources and a minor in Analytics. Today, he works as a guest behavior analyst at Target, where he deciphers consumer behavior to help shape the company's marketing strategies. Bronson's path has been marked by decisive actions and a commitment to lifelong learning. From his early days in California to his current role in Minnesota, Bronson has faced and embraced change with resilience. His story underscores the importance of mentorship, continuous growth, and adaptability. He is a testament to how one can thrive by making bold choices and remaining adaptable across various phases of life.
INDUSTRY
The industry of marketing data analytics has seen rapid growth and evolution in recent years. As businesses seek to become more consumer-centric, the need to understand and predict consumer behavior has never been more critical. Marketing data analysts like Bronson are pivotal in this landscape, employing various data science techniques to analyze vast amounts of consumer data. They use tools such as SQL, Python, and advanced analytics software to turn raw data into actionable insights. These insights can drive marketing strategies, improve customer engagement, and boost sales effectiveness. The role often involves working closely with marketing teams to design data-driven campaigns and initiatives. As technology continues to advance, the integration of artificial intelligence and machine learning into data analytics promises to make these processes even more efficient and precise. In sum, marketing data analytics is an essential and dynamic field that merges statistical analysis, consumer psychology, and strategic planning to help businesses better meet the needs and wants of their customers.
Bronson,
Welcome to the Industry.
Welcome to NUFRIENDS.
